The Difference 不等號
Year
2019
Location
Taichung, Taiwan
Role
Lead Visual Designer, Project Manager, Brand Identity Designer, Exhibition & Spatial Designer, On-Site Coordinator, Event Producer, Curator, Visual Merchandiser
Description
"The Difference" is the key visual design for the touring graduation exhibition of the Department of Visual Communication Design at Asia University, showcased across three distinct venues in Taiwan. Featuring an edgy black-and-pink palette, the identity combines rigid geometric lines with fluid organic shapes. Each printed piece features a unique structural design, symbolising that every individual is a distinct entity with their own unique mindset—no one equals anyone else.
Serving as both Curator and Lead Visual Designer, I spearheaded exhibition planning and identity execution, unifying the final degree projects of 120 students into a cohesive grand showcase. Acting as the primary liaison, I managed cross-functional communications among professors, production vendors, and the student body, ensuring seamless execution from conceptual design to on-site implementation under strict timelines while maintaining an equitable experience for all students.
