Depop

Description

Applied the Design Thinking Double Diamond model to conceptualise "Culture Connect," an innovative in-app feature designed to re-engage Depop's UK target audience by introducing multicultural fashion filtering mechanisms and CO2 tracking reward system. Translated insights into high-fidelity UI/UX wireframes through market research, competitor benchmarking, and user journey mapping. Facilitated agile cross-functional collaboration over 7 weeks, successfully executing 1-week sprints, managing product backlogs, and leading weekly standup meetings.